Business Finance Manager – D2C/eCommerce

– Partner closely with business, operations, and finance teams to analyze financial performance and improve business processes.

– Drive end-to-end financial performance management including P&L ownership, budgeting, forecasting, and variance analysis.

– Evaluate ROI on performance marketing spends, digital campaigns, promotions, and new product launches.

– Prepare annual operating plans, business plans, and monitor achievement against financial and operational KPIs.

– Support commercial structuring, pricing strategy, and discounting decisions across various digital platforms and marketplaces.

– Work with cross-functional teams to drive productivity improvement, cost reduction, inventory optimization, and working capital management.

– Monitor and report key financial metrics and business trends to leadership teams.

– Provide insights and recommendations for revenue enhancement, profitability improvement, and capital allocation.

– Conduct product costing, margin analysis, profitability tracking, and support pricing strategy initiatives.

Track and improve key digital metrics including:

– Customer Acquisition Cost (CAC)

– Lifetime Value (LTV)

– Return on Ad Spend (ROAS)

– Contribution Margins

– Ensure accurate marketplace reconciliations and support revenue assurance processes.

– Collaborate with supply chain and operations teams for inventory and contract management.

Desired Skills & Competencies:

– Strong understanding of E-commerce / D2C business models

– Expertise in financial planning & analysis (FP&A)

– Strong analytical and problem-solving skills

– Commercial finance and business partnering experience

– Advanced Excel and financial modeling skills

– Knowledge of digital business metrics and performance marketing analytics

– Excellent stakeholder management and communication skills

– Ability to work in a fast-paced and dynamic environment

Preferred Industry Background:

– FMCG

– Consumer Goods

– Retail

– E-commerce

– D2C Brands

– Digital Commerce

Key Metrics Exposure:

– P&L Management

– Budgeting & Forecasting

– Variance Analysis

– CAC / LTV / ROAS

– Gross Margin & Contribution Margin

– Working Capital

– Inventory Analytics

– Revenue Assurance