Manager – Business Finance – D2C/eCommerce

Job Title : Business Finance Manager (BFM) – D2C / E-commerce-

Experience Required : 8-12 Years

Qualification : CA

Job Purpose :

We are looking for a dynamic Business Finance Manager to partner with the D2C and E-commerce business teams. The role involves driving financial planning, profitability, commercial decision-making, and business performance for fast-growing digital channels. The ideal candidate will act as a strategic finance partner and support business growth through financial insights, analytics, cost optimization, and working capital management.

This role offers exposure to end-to-end P&L management, marketplace reconciliations, digital business metrics, pricing strategies, and cross-functional stakeholder management.

Key Responsibilities :

– Partner closely with business, operations, and finance teams to analyze financial performance and improve business processes.

– Drive end-to-end financial performance management including P&L ownership, budgeting, forecasting, and variance analysis.

– Evaluate ROI on performance marketing spends, digital campaigns, promotions, and new product launches.

– Prepare annual operating plans, business plans, and monitor achievement against financial and operational KPIs.

– Support commercial structuring, pricing strategy, and discounting decisions across various digital platforms and marketplaces.

– Work with cross-functional teams to drive productivity improvement, cost reduction, inventory optimization, and working capital management.

– Monitor and report key financial metrics and business trends to leadership teams.

– Provide insights and recommendations for revenue enhancement, profitability improvement, and capital allocation.

– Conduct product costing, margin analysis, profitability tracking, and support pricing strategy initiatives.

– Track and improve key digital metrics including :

1. Customer Acquisition Cost (CAC)

2. Lifetime Value (LTV)

3. Return on Ad Spend (ROAS)

4. Contribution Margins

– Ensure accurate marketplace reconciliations and support revenue assurance processes.

– Collaborate with supply chain and operations teams for inventory and contract management.

Desired Skills & Competencies :

– Strong understanding of E-commerce / D2C business models

– Expertise in financial planning & analysis (FP&A)

– Strong analytical and problem-solving skills

– Commercial finance and business partnering experience

– Advanced Excel and financial modeling skills

– Knowledge of digital business metrics and performance marketing analytics

– Excellent stakeholder management and communication skills

– Ability to work in a fast-paced and dynamic environment

Preferred Industry Background :

– FMCG

– Consumer Goods

– Retail

– E-commerce

– D2C Brands

– Digital Commerce

– Key Metrics Exposure

– P&L Management

– Budgeting & Forecasting

– Variance Analysis

– CAC / LTV / ROAS

– Gross Margin & Contribution Margin

– Working Capital

– Inventory Analytics

– Revenue Assurance

Application Details :

Interested candidates are requested to share the following details :

Current CTC :
Expected CTC :
Notice Period :
Current City :
Comfortable with 5- days working (Yes/No) :

Contact : 9819832570 / 9649191888 / 7230006057