Website GeekMindz Solutions
Head of Digital Business
Location: Mumbai
Total Experience: 15+ years
Relevant Experience: 7+ years
Role Objective:
Lead, scale, and optimize the Digital Business P&L across the full customer lifecycle – from acquisition to revenue – by delivering measurable growth in digital adoption, transactions, active customers, and product penetration. The role is built for an execution – strong business leader who uses data, experimentation, and cross – functional influence to generate tangible outcomes.
Key Responsibilities:
1. Own & Scale the Digital Business P&L:
– Drive revenue, contribution margins, and unit economics across all digital channels.
– Delivering business KPIs aligned to near – term and long – term growth plan.
– Improve acquisition costs, funded/ transacting customers and digital platform revenue share.
2. Accelerate Digital Acquisition:
– Scale multi channel digital acquisition, prioritizing Bank and Organic channels while tactically using Paid channels (SEM/Google/Meta) and Aggregators.
– Improve funnel conversion from installs – leads – account opened – funded – active.
– Shape budgeting, channel ROI, CAC norms, and agency performance.
3. Drive Activation, Engagement & Retention:
– Increase app adoption, logins, trade active users, turnover and product usage.
– Build cohort based lifecycle journeys to improve new user activation within first 30 days.
– Reduce drop – offs through remarketing, nudges, journeys, and omni – channel interventions.
4. Product & Experience Leadership:
– Influence Product & Tech roadmap for App/Web to drive adoption and reliability.
– Push improvements in KYC/ onboarding flows, platform UI UX, product and service journeys.
5. Data – Driven Growth & Experimentation:
– Use funnel, cohort, behavioural insights to prioritize growth and cuts low – return actions.
– Establish test – and – learn cadences for acquisition, activation, retention, and monetization.
– Strengthen data availability, hygiene, centralization, and actionable dashboards.
6. Strengthen Revenue & Product Monetization:
– Scale revenue across transaction, fee – based and distribution products.
– Expand platform revenue share via deeper digital engagement and product adoption.
– Drive cross – sell and up – sell programs across Retail, Mass Affluent, HNI/NRI segments.
7. Drive Strategic Partnerships & Ecosystem Plays:
– Evaluate alliances to expand distribution, improve economics, or strengthen the proposition.
– Partner closely with parent Bank channels to exponentially scale leads and conversions.
8. Cross – Functional Execution Excellence:
– Work with Compliance, Ops, Technology, InfoSec, Product, Marketing to ensure compliant and timely execution.
9. Build a High – Performing Digital Growth Team:
– Hire, mentor, and enable a team skilled in growth, lifecycle marketing, analytics, and digital product execution.
Key Performance Indicators (KPIs):
– Digital/ DIY P&L: Revenue, DIY/ Platform Revenue Contribution, Margin Contribution.
– DIY Customer Acquisition Growth: Organic + Paid + Bank + Aggregators.
– Engagement Metrics: App Installs, DAU/ MAU, Daily Trade Actives.
– ARPU growth, product penetration (ESIP, MTF, WealthBox, IPO, MF).
– Platform reliability, downtime reduction, KYC journey conversion.
Required Qualifications:
– 15+ years of total experience; 7+ years in digital business/ growth/ product monetization roles.
– Proven ownership of a digital P&L across acquisition, activation, engagement, retention, and revenue.
– Experience delivering measurable business growth (revenue, CAC, ARPU, conversion improvements).
– Strong analytical and commercial judgment; ability to turn data into decisions and action.
– Understanding regulatory, operational, and customer considerations in financial or regulated digital businesses.
– Experience building high – performance teams and running operating cadences.
Preferred Qualifications:
– Experience in Stock Broking, Payments, Lending Fintech, Quick Commerce.
– Prior experience at a bank – based stockbroker.
– Strong understanding of broking/investment products, transaction economics, and digital distribution models.
– Experience using CRM, Martech, ASO/SEO, experimentation, and product analytics.
– Experience shaping App/Web experience for scaled consumer platforms.
Ideal Candidate Persona:
– Commercially strong operator who values speed, outcomes, and measurable ROI.
– Deep understanding of customer journeys, funnel dynamics, and lifecycle execution.
– Hands – on with data, experiments, and cross – functional delivery.
– Able to balance growth with compliant operations in a regulated environment.
– Strong communicator who aligns senior stakeholders and drives execution discipline.
To apply for this job please visit www.iimjobs.com.
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