● Segmentation- Grouping of data having common attributes. Useful for areas like customer segmentation by customer type, geographical spread, etc.
● Data visualization- which includes graphical representation of the data across multiple dimensions and variables
● Trend analysis- showing whether the results are improving or not over time and drawing conclusions for further analysis and forecasting
● Benchmarking- Comparing results with internal as well as external benchmarks
● Profitability analysis- which can include analysis of:
○ Company profitability
○ Product profitability
○ Channel profitability
○ Customer profitability
○ Segment profitability
