Finance & Accounting Manager – D2C

Finance & Accounting Manager D2C Brand (6-8 yrs)

Role Overview:

We are looking for a hands-on Finance & Accounting Manager to manage the finance and accounting function for a fast-growing D2C business. The role will be responsible for ensuring strong financial controls, accurate accounting, timely reporting and effective working-capital management while partnering closely with the business on financial decision-making.

The ideal candidate should have strong experience in FMCG / D2C / Consumer / Retail businesses, be comfortable working in a high-growth environment and have a strong understanding of inventory, marketplace/e-commerce accounting and multi-channel revenues.

Accounting & Controllership:

– Own day-to-day accounting operations and ensure accurate and timely books of accounts.

– Manage month-end and year-end closing, reconciliations and financial reporting.

– Ensure compliance with applicable accounting standards, GST, TDS and other statutory requirements.

– Coordinate with auditors, tax consultants and external stakeholders.

– Strengthen internal controls, accounting processes and SOPs.

MIS & Business Finance:

– Prepare monthly MIS, P&L, balance sheet and cash-flow reports.

– Provide meaningful analysis on revenue, gross margins, contribution margins, expenses and profitability.

– Track budgets vs. actuals and highlight key variances and business drivers.

– Develop dashboards and reports for management to support decision-making.

– Work closely with business teams to improve profitability and cost efficiency.

D2C / E-commerce Finance:

– Manage accounting and reconciliations across D2C website, marketplaces and other sales channels.

– Reconcile payment gateways, marketplace settlements, returns, refunds, discounts and promotional spends.

– Ensure accurate revenue recognition and channel-wise profitability.

– Track commissions, logistics costs, COD charges, marketplace deductions and other channel-related expenses.

Inventory & Working Capital:

– Monitor inventory accounting, stock reconciliation and provisions for slow-moving / obsolete inventory.

– Work closely with supply chain and operations teams on inventory planning and working capital.

– Monitor receivables, payables and cash conversion cycle.

– Ensure timely vendor reconciliations and payment planning.

– Identify opportunities to improve cash flows and working-capital efficiency.

Business Partnering:

– Partner with founders, leadership and business teams on financial planning and decision-making.

– Support pricing, product profitability, cost analysis and new business initiatives.

– Provide financial insights to help improve margins and overall business performance.

Candidate Profile:

– 5-8 years of relevant experience in Finance & Accounts.

– CA / CMA / MBA Finance preferred; strong candidates from a relevant commerce/finance background may also be considered.

– Experience in D2C, FMCG, Consumer, Retail or E-commerce is strongly preferred.

– Strong understanding of accounting, GST, TDS, audits and financial controls.

– Hands-on experience with MIS, P&L, balance sheet, cash flow and working capital.

– Experience managing marketplace / e-commerce reconciliations will be an advantage.