Profitability ratio: Profitability ratios measure a company’s ability to generate profits from its operations. 1.Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue x 100% 2.Net Profit Margin = Net Profit / Revenue x 100% 3.Return on Equity = Net Income / Shareholders’ Equity x 100% Valuation ratio: Valuation ratios assess a…...